01.12.07
USA v. Tobacco Industry
This podcast presents some of the 3D animation and interactive exhibits created for the United States Department of Justice in its recent, ground breaking case against the tobacco industry. Z-Axis worked closely with the trial team from the DOJ and 25 expert witnesses to create a wide variety of animated exhibits. We created 3D animations of how nicotine is ingested and transported to the brain along with large numbers of interactive data-display animations and still graphics. Z-Axis CEO Alan Treibitz is the narrator for this podcast.
As is our usual practice in this podcast series, the video we’ve built for you consists of excerpts from the original animations, with our own new explanatory voiceover. We do this because the animations used in trial are often quite long — sometimes hours — and usually have no audio track to tell you what’s going on. When they’re presented in court, of course, these animations are accompanied by the live testimony of an expert witness. We also think that you might find some explanation useful in understanding the animations and their significance both to the trial and to the history of animation in court.
